MediaTek, a pioneering fabless semiconductor company and market leader in cutting-edge systems-on-chip (SoC), returns to GITEX Technology Week 2017 along with key global and regional partners to showcase an array of Smartphone and Smart Home technologies. This marks MediaTek’s fourth year at the region’s largest IT industry event, where it will celebrate its 20-year anniversary of connecting billions of people and devices.
“As Smartphone penetration increases across the MEA region, we are seeing an enormous interest in our technology that helps to connect people and make them more productive, stay in touch, and better enjoy the world around them,” said Rami Osman, MediaTek’s Director of Corporate Sales for MEA. “Many consumers don’t realise they are using our technology already. We continue to work with many international and local brands to help them innovate across a range of products including phones, TVs, set-top boxes, DVD players, routers, tablets, speakers, fitness trackers, smart watches and more. If it’s consumer electronics then MediaTek has a technology for it.”
This year MediaTek will demonstrate underlying technologies that are powering smart devices near you, focusing on Smartphone and Smart Home.
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- MiraVision™ – 4K HDR Video Playback (Display HDR): MiraVision brings native support for the 4K HDR10 standard to smartphones, offering a never-seen-before quality and true-to-life viewing experience. It uses an intelligent remapping of the dynamic range to provide the best viewing experience on a smartphone, making the most out of the 4K HDR10 content to match the displays maximum capability.
- ImagiqTM ISP – Dual Camera: MediaTek’s Imagiq processing for dual cameras has automatic, premium features built in, such as optical zoom, real-time depth of field & depth estimation, and colour and mono-denoise image capturing.
- Smart Home Showcase: Using highly integrated & extreme low-power solutions for short and medium range connectivity around the home. MediaTek SOC products include diverse peripherals and interface support, with advanced Cortex-M processors and custom designed power management units to provide industry leading IoT connectivity solutions to our brand partners. The demo will use hardware from a number of customers including Amazon, IRIS, and Vizio.
Osman added, “We continue to push the envelope of what you can do on your Smartphone but, this year, want to show how important the smart home has become for us. It’s where you want your devices to be connected even if they are not from the same supplier or use the same technology. Consumers want to talk with their home assistant and search the Internet for a song to play directly on their HD Speaker. We have the technology that can help them.”
MediaTek will be at Hall 2, Booth E2-5, Dubai World Trade Centre, Dubai, UAE. Senior management will be present from 8-12 October 2016.
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