Finesse has once again participated at GITEX offering a range of solutions to help customers on the road to Digital Transformation.
Sunil Paul, co-founder and COO of Finesse, said: “This is the eighth year we have been continuously participating in GITEX – every year we have extended our participation.
“This year we have come here with quite a lot of innovative technologies from the digital segment so we are trying to showcase the journey of how a business can be enabled into a digital workspace.”
Finesse has been at the show promoting AI-based CRM solutions, analytics solutions and a Blockchain platform popular with governments, healthcare providers, financial institutions or educational institutions.
“We have a handful of solutions which actually provide an end-to-end customer experience journey,” said Paul.
“We are very strong on the CRM side. We are a partner for Salesforce and today we have 70 plus clients on the Salesforce side.
“We also do process management for a lot of the banks in the region on the technology side of it.”
He added that Digital Transformation was about much more than implementing a single technology.
“Digital Transformation is a seamless experience which CIOs can enable into the existing business practice,” he said.
“So it is not just about bringing in the technology – it is about how you transform the way that you do your business and then it generates a new range of business.
“CIOs should graduate from a level of a technology master to be a business enabler and business supporter.”
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