Varjo expands global business after starting sales in UAE – Intelligent Gitex
Varjo expands global business after starting sales in UAE

Varjo expands global business after starting sales in UAE

Varjo, a global maker of professional-grade VR/XR hardware and software, has announced the start of sales and shipments of its virtual reality and mixed reality devices – the VR-3 and XR-3 – to the United Arab Emirates (UAE). Suitable for any immersive workflow, Varjo headsets feature industry-leading resolution and technology needed to develop photorealistic, true-to-life VR/AR/XR experiences.

“We are pleased to scale our business in the Middle East and for the first time, make human-eye resolution virtual and mixed reality available for customers in the UAE,” said Seppo Aaltonen, Chief Commercial Officer, Varjo. “Current global circumstances have accelerated the need for high-fidelity immersive tools. Together with our local resellers, Varjo can now support advanced virtual, augmented and mixed reality use cases in UAE by offering best-in-class, yet cost-effective solutions. These are the perfect tools to help drive UAE’s technology transformation over the 50 years.”

Lenovo, a global PC manufacturer, will be Varjo’s first reseller in the UAE. By offering customers a single point of purchase for high-performance workstations and VR/XR headsets, Lenovo and Varjo are accelerating the way professionals can work across industries, including aviation and space training and simulation, research, oil and gas, medical, and remote collaboration.

“Lenovo’s professional workstations and Varjo’s VR and XR headsets are specifically engineered to perform in the most sophisticated and demanding professional use cases,” said Mohammed Hilili, General Manager, Gulf, Lenovo. “We are excited to expand our partnership with Varjo to bring its human-eye resolution headsets, matched with the processing and computing power found in Lenovo’s workstation portfolio products, to our customers in the UAE.”

Companies in the UAE can order the Varjo VR-3 and XR-3 via Varjo’s website or through Lenovo for US$3,195 and US$5,495, respectively.

Varjo headsets will be demonstrated at the Finland Pavilion at the World Expo 2020 in Dubai on October 31, as well as at the GITEX conference from October 17th  to 21st at Lenovo’s booth A250 in Hall 6.

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