Citrix Systems, a provider of server, application and desktop virtualisation, networking, software-As-a-service and cloud computing technologies is back at GITEX Technology Week 2021 to proclaim what the company has dubbed the “new era” for the IT industry in the Middle East.
Amir Sohrabi, Area VP, Emerging Markets, Citrix, said as Dubai gets back into its stride as the conference and exhibition hub of the Middle East, GITEX again plays a pivotal role in bringing together industry leaders and innovators for conversations around the tech ecosystem, Artificial Intelligence, cloud and digital economies.
Sohrabi said the 2021 edition of GITEX heralds a new era for the tech industry and business in general, and this year’s theme – “Creating a Bolder Digital Future Together” – resonates particularly well with what Citrix works for.
“With our partners over the past 18 months, we have focused 100% to support our customers to adapt to new work models and ensure their digitalisation and employee experience efforts remain an advantage when the crisis ends,” he said. The entire tech industry must demonstrate to all businesses and organisations that innovation and Digital Transformation are crucial to building a resilient and sustainable future.”
He said for that aim, GITEX is the right place to reinforce the industry unity to face upcoming challenges and showcase the latest, disruptive solutions in various industries.
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