Microsoft demos sustainability and hybrid work innovations at GITEX 2021

Microsoft demos sustainability and hybrid work innovations at GITEX 2021

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Microsoft is highlighting its technological innovations at the 41st edition of GITEX Technology Week.

Built around the theme of ‘Creating a Bolder Digital Future Together’, the Microsoft Hub is demonstrating innovations in areas of sustainable smart cities and tools for organisations to adapt and thrive in the hybrid world.

“The pandemic is in decline, but the world of hybrid work is very much here to stay,” said Sayed Hashish, General Manager, Microsoft UAE. “Together with our partners, we look forward to showcasing some of the ground-breaking innovations which will empower our customers to thrive in the digital economy and hybrid work environment.”

At the Microsoft Hub, the company is unveiling latest initiatives and products that will shape the future of sustainable city management. “We have partnered with Schneider Electric, to bring Dubai’s sustainability vision to life,” he added. “Our collaboration, running on Azure and powered by the Microsoft Cloud, demonstrates how a combination of cutting-edge technologies can translate large amounts of data into actionable, sustainability focused outcomes. This will turn urban environments from being part of the climate problem into becoming part of the solution.”

Partners have joined Microsoft at its hub at GITEX include Digital Okta, Cloud 4C, Crayon, Liferay, Intertec and Jedox among others.

Microsoft is also hosting several experts and speakers in its Tech Talk area. Panel discussions, keynote speeches and workshops are highlighting emerging technology trends across industries. Other experiences include Xbox station, Surface devices and a jolt of energy delivered through an AI powered coffee machine.

Microsoft Hub is located in Hall 7 at the Dubai World Trade Centre.

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