Amr AlMasri – Regional Director, Genesys, Middle East, provides insights into Genesys’s participation at GITEX 2023.
Please describe the overall theme of your booth or presence at GITEX 2023.
At GITEX 2023, Genesys’s theme revolves around the transformative power of AI in customer experience (CX) strategies. According to Genesys research, companies are rethinking their approach to customer service – with plans to increase their related budgets by 25% in 2023 to improve engagement across channels, systems and departments.
Bringing together human interaction and technology and harnessing connected data is at the heart of delivering empathetic customer experiences. Powerful experience orchestration allows brands to deliver consistent service while adding context. This allows businesses to provide the right level of empathy and emotional connection in every interaction with their brand. Genesys empowers businesses to deliver empathetic experiences at scale to foster customer trust and loyalty, allowing organisations to succeed in today’s experience economy.
Please describe the primary products, solutions, use cases that you will be presenting at GITEX 2023.
At GITEX 2023, Genesys will unveil a revolutionary approach to AI-driven orchestration, centred on trust, security and innovation. Genesys has introduced the new standard for AI integration, combining conversational, predictive and Generative AI. Our Genesys Cloud CX platform harnesses the full potential of Genesys AI, redefining customer engagement and work processes. This innovation allows businesses to reimagine their customer interactions, offering seamless, personalised experiences. Our showcase demonstrates how AI can reshape customer engagement, showcasing practical applications across various industries and use cases. GITEX attendees will witness firsthand how Genesys is leading the way in AI-driven transformation.
Please name the channel or alliance partners with whom you are participating or those that will be participating at your stand.
At GITEX 2023, Genesys’s partners whom will participate at their booth are: Al Futtaim Technologies, Hadef/Wesal Group, Csinfocomm, IST NETWORKS / MajorelX company, Fourth Dimension Systems, Servion, CCR (Call Centre Resources), Al Asila CX, Konnect Insights, Unifonic/Sestek, Kore.AI and Orange Business.
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